Mile News


Inaugural Christmas Eve Mile expects 500 Santas

November 10, 2016

The Viera event is a Mile partially because of the prominence of Bring Back the Mile, a national initiative to restore shorter races, and because the shorter distance simply suits the day.

By Lyn Dowling, for Florida Today

Santa Claus is running to town.

He will start his work early Christmas Eve in Viera, and in multiples, as 500 red-clad, bearded, hatted St. Nicks are expected to participate in the inaugural Run Run Santa 1-Miler to benefit Calvary Chapel’s teen program.

The race is the brainchild of Mike Acosta, owner of Viera Pizza and veteran runner, the brains behind the annual Eat My Crust 5K; and Brittany Streufert, a fellow Viera resident, Space Coast Runners stalwart and race marketer.

Only Santas will be permitted in the race.

“We think it will go over pretty well and we’re going to try to cap it at 500 entrants in its first year,” Acosta said. “If we get really big, we may expand it just a little. So far, registrations are going well.”

Continue reading at: www.floridatoday.com

Tags: santa mile (1)

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Return the Mile to prominence on the American & worldwide sports and cultural landscape by elevating and celebrating the Mile to create a movement.

ELEVATE
Bring Back the Mile as the premier event in the sport, and increase interest in and media coverage of the Mile for both those who love the distance as well as the general public.

CELEBRATE
Bring Back the Mile to celebrate the storied distance and to recognize the people who made and make the Mile great and to promote Mile events and the next generation of U.S. Milers.

NATIONAL MOVEMENT
Bring Back the Mile to create a national movement for the Mile as America’s Distance,
to inspire Americans to run the Mile as part of their fitness program and to replace the 1600 meters at High School State Track & Field Meets across the country.

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