Mile News

Mile run revival set for South Africa

September 30, 2014

"The moment Roger Banister ran that revered sub-4 minute Mile he created an event which is iconic, classic and timeless," said Born 2 Run Director Trad Cruickshank.

By The Associated Press

Reigniting a love for athletics in South Africa and remembering a golden era gone by, Puma and Born 2 Run Athletics Club have announced the Puma Run-a-Mile series which will see traditional, fast paced Mile-long races taking place in each of the Born 2 Run club regions.

"Puma South Africa has long wanted to rekindle the spirit of the Mile event in South Africa," says Puma’s Marketing Director Brett Bellinger. "Our partner in running, Born 2 Run, approached us with the idea and we decided to strike. The iron is hot, and what better time for this series after our Forever Faster brand repositioning. Now we can bring our new mantra to life for all of the PUMA fans out there."

Bringing back the Mile, athletes will be able to compete in these exciting races in East London, Johannesburg, Cape Town and Durban. Taking place from October to January 2015, each series caters for runners of all levels; ranging from a fast and furious sprint with friends or a 4x400m co-worker dash to a photo finish challenge amongst serious competitors.

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Tags: puma run-a-mile series (1) , puma (2) , born 2 run athletics club (1)

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Return the Mile to prominence on the American & worldwide sports and cultural landscape by elevating and celebrating the Mile to create a movement.

Bring Back the Mile as the premier event in the sport, and increase interest in and media coverage of the Mile for both those who love the distance as well as the general public.

Bring Back the Mile to celebrate the storied distance and to recognize the people who made and make the Mile great and to promote Mile events and the next generation of U.S. Milers.

Bring Back the Mile to create a national movement for the Mile as America’s Distance,
to inspire Americans to run the Mile as part of their fitness program and to replace the 1600 meters at High School State Track & Field Meets across the country.

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