Mo Farah backs new Daily Mile campaign
Four-time Olympic champion & sub-4 minute Miler helps to inspire kids to get active as London becomes world’s first ‘Daily Mile Capital City’
By Athletics Weekly
Mo Farah switched the marathon for the Mile in London on Monday as he helped to launch a campaign encouraging primary schools across all 32 London boroughs to take up health & fitness initiative The Daily Mile.
Fresh from his European record breaking run to win the Bank of America Chicago Marathon, Farah returned to the track – albeit the one found in Cubitt Town Junior School’s playground – and faced new opponents in the form of excited schoolchildren and London Mayor Sadiq Khan to mark his home city becoming the world’s first ‘Daily Mile Capital City’.
The Daily Mile initiative was founded by Elaine Wyllie in 2012 when she was headteacher of a primary school in Scotland. Concerned about the lack of physical fitness displayed by the children, Wyllie had the simple aim of getting her pupils moving every day to improve their overall fitness and well-being.
Now London Marathon Events Ltd is working in partnership with The Daily Mile Foundation and the Mayor of London to encourage all primary schools in London to take up the initiative.
“The Daily Mile is a brilliant and easy way to get kids moving and keeping healthy,” said Farah. “I’m a dad of four and I encourage my kids to be active every day.
“It would be fantastic to see every primary school in London signing up to do The Daily Mile.”
Continue reading at: athleticsweekly.com