Bringing buzz back to the mile
By Doug Binder, ESPN / Dyestat
A new campaign aimed at promoting the traditional mile – while eradicating the 1,600 meters – is about to take off, and organizers say it is an important step toward connecting the sport of track and field with the general public again.
David Monico and Ryan Lamppa, of Santa Barbara, Calif., are leading the charge for a grassroots movement that they hope will catch fire. Their new website, http://www.bringbackthemile.com, is due for launch this week.