Mile News


Bringing buzz back to the mile

January 18, 2012

By Doug Binder, ESPN / Dyestat

A new campaign aimed at promoting the traditional mile – while eradicating the 1,600 meters – is about to take off, and organizers say it is an important step toward connecting the sport of track and field with the general public again.

David Monico and Ryan Lamppa, of Santa Barbara, Calif., are leading the charge for a grassroots movement that they hope will catch fire. Their new website, http://www.bringbackthemile.com, is due for launch this week.

Read more: http://espn.go.com/blog/high-school/track-and-xc/post/_/id/1038/bringing-buzz-back-to-the-mile

Tags: ryan lamppa (110) , espn (6) , doug binder (5) , david monico (24) , bbtm news (207)

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Return the Mile to prominence on the American & worldwide sports and cultural landscape by elevating and celebrating the Mile to create a movement.

ELEVATE
Bring Back the Mile as the premier event in the sport, and increase interest in and media coverage of the Mile for both those who love the distance as well as the general public.

CELEBRATE
Bring Back the Mile to celebrate the storied distance and to recognize the people who made and make the Mile great and to promote Mile events and the next generation of U.S. Milers.

NATIONAL MOVEMENT
Bring Back the Mile to create a national movement for the Mile as America’s Distance, to inspire Americans to run the Mile as part of their fitness program and to replace the 1600 meters at High School State Track & Field Meets across the country.

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