Mile News

Grandstand View: What is It That We Want?

October 10, 2012

Let's get specific if we want to improve track such as the Bring Back the Mile campaign

By Parker Morse, Running Times Magazine 

Earlier this year, Lashinda Demus dropped a small bombshell in the track world. In a moment of candor at a USOC media event, Demus, who would go on to win the 400m hurdles at the Olympic Trials in Eugene, said track athletes in the USA "know we're competing in a dying sport."

This, of course, led to a flurry of "Is Track Dead?" headlines and a lot of wailing and gnashing of teeth about the status of the sport. In July, the Pittsburgh Post-Gazette announced, "The World's Second Most Popular Sport Lacks a National Audience." USATF's Jill Geer told the BBC, "When they say it's a dying sport, they mean that other sports have surpassed us: That's our biggest challenge."

Everyone from the new CEO of USATF down to the average message-board blowhard has an idea about what's wrong. It's marketing. It's money. It's event presentation. It's the metric system. (Seriously, there's a faction who believe measuring race distances and field event marks in meters is killing the sport.) A subset of these people has plans to fix what they think is wrong. I've raised a few ideas myself.

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Tags: running times magazine (3) , parker morse (1) , lashinda demus (1) , jill greer (2) , bbtm news (235)

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Return the Mile to prominence on the American & worldwide sports and cultural landscape by elevating and celebrating the Mile to create a movement.

Bring Back the Mile as the premier event in the sport, and increase interest in and media coverage of the Mile for both those who love the distance as well as the general public.

Bring Back the Mile to celebrate the storied distance and to recognize the people who made and make the Mile great and to promote Mile events and the next generation of U.S. Milers.

Bring Back the Mile to create a national movement for the Mile as America’s Distance,
to inspire Americans to run the Mile as part of their fitness program and to replace the 1600 meters at High School State Track & Field Meets across the country.

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