By Oliver Staley, Bloomberg Business Week
Britain was still reeling from World War II in the early 1950s. Then came the coronation of a new queen, the conquest of Mt. Everest and, in May 1954, the breaking of the four-minute Mile by Roger Bannister.
Bannister and his epic run helped rally the...
Read More commentsReturn the Mile to prominence on the American & worldwide sports and cultural landscape by elevating and celebrating the Mile to create a movement.
ELEVATE
Bring Back the Mile as the premier event in the sport, and increase interest in and media coverage of the Mile for both those who love the distance as well as the general public.
CELEBRATE
Bring Back the Mile to celebrate the storied distance and to recognize the people who made and make the Mile great and to promote Mile events and the next generation of U.S. Milers.
NATIONAL MOVEMENT
Bring Back the Mile to create a national movement for the Mile as America’s Distance, to inspire Americans to run the Mile as part of their fitness program and to replace the 1600 meters at High School State Track & Field Meets across the country.
Become a Mile Maniac member or a BBTM sponsor today! Join us, and go Mile!