Mile News


Bring Back the Mile Launches

January 19, 2012

National campaign to elevate and celebrate the storied, iconic distance

The Mile holds a special place in Track & Field and beyond. No running distance, or field event for that matter, has the history, the appeal, the “magic” of the Mile. The first sub-4 minute Mile by Great Britain’s Roger Bannister in 1954 is regarded as the greatest individual athletic achievement of the 20th century, and no other event has produced an equivalent of the sub-4 minute Mile standard in the sport, in the media and in the public’s mind.

Unfortunately, the Mile has lost some of its luster over the past decade, especially at the High School level where the 1600 meters is run, 9 meters short of a Mile. Today, we introduce the Bring Back the Mile campaign at: www.bringbackthemile.com

Our Bring Back the Mile mission is simple: To return the Mile to prominence on the American sports and cultural landscape by elevating and celebrating the Mile to create a national movement. Visit www.bringbackthemile.com and together let’s Bring Back the Mile, America's Distance!

Thank you, and welcome!

The Bring Back the Mile Support Team
Contact: media@bringbackthemile.com

BBTM 5th ANNIVERSARY UPDATE: Check out & enjoy some of the best Mile moments since our 2012 launch HERE.

Tags: roger bannister (148) , best mile moments (7) , bbtm news (226)

Facebook Comments

Return the Mile to prominence on the American & worldwide sports and cultural landscape by elevating and celebrating the Mile to create a movement.

ELEVATE
Bring Back the Mile as the premier event in the sport, and increase interest in and media coverage of the Mile for both those who love the distance as well as the general public.

CELEBRATE
Bring Back the Mile to celebrate the storied distance and to recognize the people who made and make the Mile great and to promote Mile events and the next generation of U.S. Milers.

NATIONAL MOVEMENT
Bring Back the Mile to create a national movement for the Mile as America’s Distance,
to inspire Americans to run the Mile as part of their fitness program and to replace the 1600 meters at High School State Track & Field Meets across the country.

Become a Mile Maniac member or a BBTM sponsor today! Join us, and go Mile!

Join Us

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