Promotional campaign to elevate & celebrate the storied, iconic distance
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The Mile holds a special place in Track & Field and beyond. NO running distance, or field event for that matter, has the history, the appeal, the “magic” of the Mile. The...
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By Doug Binder, ESPN / Dyestat
A new campaign aimed at promoting the traditional mile – while eradicating the 1,600 meters – is about to take off, and organizers say it is an important step toward connecting the sport of track and field with the general public again.
David Monico and Ryan...
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"In those days the Mile was such a glamour event that it was better to be the fifth best Miler in the world than the top 5000 meter runner.”
From Gary Cohen Running
Marty Liquori earned the silver medal in the 5000 meters at the 1977 World Cup in an American record 13:15.06. He has ranked #1...
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"Until the race started, I thought this was going to be effortless and I was going to do it, but once the race got started, it was actually harder than I thought."
By Bill Carey, Sports Illustrated
NEW YORK -- Lukas Verzbicas sat alone at a table checking his phone, still smiling 30 minutes...
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Return the Mile to prominence on the American & worldwide sports and cultural landscape by elevating and celebrating the Mile to create a movement.
ELEVATE
Bring Back the Mile as the premier event in the sport, and increase interest in and media coverage of the Mile for both those who love the distance as well as the general public.
CELEBRATE
Bring Back the Mile to celebrate the storied distance and to recognize the people who made and make the Mile great and to promote Mile events and the next generation of U.S. Milers.
NATIONAL MOVEMENT
Bring Back the Mile to create a national movement for the Mile as America’s Distance, to inspire Americans to run the Mile as part of their fitness program and to replace the 1600 meters at High School State Track & Field Meets across the country.
Become a Mile Maniac member or a BBTM sponsor today! Join us, and go Mile!