Mile News

Bring Back the Mile, Partner for Mile Collection

November 27, 2013

Exclusive, one-of-a-kind Mile gear and more to elevate, celebrate storied distance; holiday special includes $3.59 discount for Mile Maniacs

SANTA BARBARA, Calif. – (November 27, 2013) – Bring Back the Mile and announce a partnership to sell Mile-centric shirts on-line. Bring Back the Mile (BBTM), launched in January 2012, is a national campaign to elevate and celebrate the storied distance, while, opened in July 2013, is a place for fans of running to buy super-cool gear and learn more about the athletes they admire.

“Bring Back the Mile and share a passion for running, and together, we have a common goal to promote the sport and the Mile, and one way to do so is with exclusive, one-of-a-kind Mile-related clothing and other gear for the Mile fan in all of us,” BBTM Founder Ryan Lamppa said.

“This partnership, no pun intended, is a perfect fit,” said Ben Rosario, owner. “And we look forward to providing quality Mile gear to our running fans to wear proudly. Go Mile!”

To kick-off the partnership, for any Mile collection order, use the coupon code SUB4 at checkout and receive $3.59 off your shirt; good until December 16, 2013. To see the Mile collection and to place your order today, go to:

About Bring Back the Mile
The Mile holds a special place in Track & Field and beyond because no running distance, or field event for that matter, has the history, the appeal, the “magic” of the Mile. The first sub-4 minute Mile by Great Britain’s Roger Bannister in 1954 is regarded as the greatest individual athletic achievement of the 20th century (see Forbes November 18, 2005 article HERE), and no other event has produced an equivalent of the sub-4 minute Mile standard in the sport, in the media and in the public’s mind.

Over the past decade-plus, unfortunately, the Mile has lost some of its stature, and thus, the Bring Back the Mile mission is: To return the Mile to prominence on the American sports and cultural landscape by elevating and celebrating the Mile to create a national movement.

Tags: ryan lamppa (110) , runfanshop (2) , ben rosario (11) , bbtm news (207)

Facebook Comments

Return the Mile to prominence on the American & worldwide sports and cultural landscape by elevating and celebrating the Mile to create a movement.

Bring Back the Mile as the premier event in the sport, and increase interest in and media coverage of the Mile for both those who love the distance as well as the general public.

Bring Back the Mile to celebrate the storied distance and to recognize the people who made and make the Mile great and to promote Mile events and the next generation of U.S. Milers.

Bring Back the Mile to create a national movement for the Mile as America’s Distance,
to inspire Americans to run the Mile as part of their fitness program and to replace the 1600 meters at High School State Track & Field Meets across the country.

Become a Mile Maniac member or a BBTM sponsor today! Join us, and go Mile!

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