Mile News Tagged Bbtm News


Mile Maven Seeks to Restore Event’s Onetime Magic

February 09, 2012

Backers say the distance resonates with Americans
By Don Norcross, San Diego Tribune

Santa Barbara City College’s track sits across the street from the Pacific Ocean’s sand-dappled coastline, so maybe it was the stunning setting that moved Ryan Lamppa two years ago.

Or maybe his workout...

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Bring Back the Mile Website Expands Content

February 07, 2012

Bring Back the Mile Website Expands Content
The one-stop website for the Mile and the national campaign includes high school state federation petition drive; Jim Ryun, Marty Liquori and others endorse effort to elevate, celebrate iconic distance.

SANTA BARBARA, Calif. – (February 7, 2012) –...

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He’ll Take a Mile

January 30, 2012

One man's quest to put running's iconic distance back on track

By David Epstein, Sports Illustrated

Two years ago Ryan Lamppa was at the Santa Barbara City College track when the idea came to him: Bring Back the Mile.

Since the early 1980s, all new tracks built in the country have been 400...

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Bring Back the Mile Launches

January 19, 2012

Promotional campaign to elevate & celebrate the storied, iconic distance

► BBTM Store 12th Anniversary Bash Sale HERE.

The Mile holds a special place in Track & Field and beyond. NO running distance, or field event for that matter, has the history, the appeal, the “magic” of the Mile. The...

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Bringing buzz back to the mile

January 18, 2012

By Doug Binder, ESPN / Dyestat

A new campaign aimed at promoting the traditional mile – while eradicating the 1,600 meters – is about to take off, and organizers say it is an important step toward connecting the sport of track and field with the general public again.

David Monico and Ryan...

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The Mile Has No Problem Surviving in a Metric Age

July 19, 1981

A record-breaking performance... would solidify the Mile's stature as one of sport's most exciting spectacles... Who would have got excited about the 4 minute 1600 anyway?

By Craig Masback, The New York Times

Steve Ovett stood with hands on hips in silent contemplation of the men's 200...

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Return the Mile to prominence on the American & worldwide sports and cultural landscape by elevating and celebrating the Mile to create a movement.

ELEVATE
Bring Back the Mile as the premier event in the sport, and increase interest in and media coverage of the Mile for both those who love the distance as well as the general public.

CELEBRATE
Bring Back the Mile to celebrate the storied distance and to recognize the people who made and make the Mile great and to promote Mile events and the next generation of U.S. Milers.

NATIONAL MOVEMENT
Bring Back the Mile to create a national movement for the Mile as America’s Distance,
to inspire Americans to run the Mile as part of their fitness program and to replace the 1600 meters at High School State Track & Field Meets across the country.

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