January 30, 2012
One man's quest to put running's iconic distance back on track
By David Epstein, Sports Illustrated
Two years ago Ryan Lamppa was at the Santa Barbara City College track when the idea came to him: Bring Back the Mile.
Since the early 1980s, all new tracks built in the country have been 400...
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January 24, 2012
Renowned coach Arthur Lydiard's formula for distance running success: preparation, patience and performance
By Jim Ferstle for Running Times
To track fans, Peter Snell is a legendary triple Olympic gold medalist, who set the Mile world record twice. To his native New Zealanders, he's Sir...
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January 22, 2012
"The crowd started singing 'For he's a jolly good fellow' and the place was in chaos, with people running all over the show."
By Grant Chapman, New Zealand Herald
For Sir Murray Halberg, it was a night tinged with death and sadness. For Peter Snell, it was the moment he realized he wasn't...
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January 19, 2012
Promotional campaign to elevate & celebrate the storied, iconic distance
► BBTM Store 13th Anniversary Bash Sale HERE.
The Mile holds a special place in Track & Field and beyond. NO running distance, or field event for that matter, has the history, the appeal, the “magic” of the Mile. The...
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